Cebu proudly secured third place within the prestigious NEWT Awards 2024.
Tokyo, Japan—The Division of Tourism (DOT) proudly commemorates a major achievement as Cebu Island garners a powerful third place within the Space Class of the esteemed NEWT Awards 2024. This accolade underscores the exceptional affect of the ‘Love the Philippines’ marketing campaign, which has performed an important function in enhancing the nation’s prominence inside the vibrant Japanese market.
Cebu ranked third within the NEWT Awards 2024
In a major ceremony held on January 25 on the Philippine Embassy in Tokyo, DOT Tokyo Workplace Tourism Attaché Niel Ballesteros had the distinction of representing Tourism Secretary Christina Garcia Frasco as he graciously accepted an esteemed award from Mr. Tomotaka Isono of Reiwa Journey. The occasion celebrated the contributions to tourism, highlighting the collaboration between the Philippines and Japan.
NEWT Awards: Recognizing world journey excellence
The celebrated NEWT Awards, proudly offered by the progressive world journey reserving app NEWT, have fun probably the most coveted locations, luxurious motels, and distinctive flights across the globe, all curated primarily based on the preferences of avid vacationers. The rankings are meticulously calculated by analyzing the overall worth of tour bookings made out of December 1, 2023, to November 30, 2024.
Cebu’s spectacular top-three rating highlights its burgeoning attract amongst each Japanese and worldwide vacationers, additional solidifying its standing as a premier island paradise. This recognition displays the island’s enchanting landscapes, vibrant tradition, and heat hospitality, making it an irresistible alternative for these searching for an unforgettable getaway.
“The Division of Tourism (DOT) proudly acknowledges the collaborative efforts of all stakeholders which have contributed to Cebu’s exceptional achievement, securing third place within the Space Class of the distinguished NEWT Awards 2024. This accolade not solely underscores Cebu’s attract as a major journey vacation spot but in addition displays the rising success of the Love the Philippines marketing campaign in enhancing our nation’s visibility and attraction to the Japanese market. We lengthen our heartfelt gratitude to the native authorities models, tourism operators, hospitality suppliers, and group organizations in Cebu who’ve labored diligently to create an unforgettable expertise for guests. Their dedication to excellence and sustainable tourism has been instrumental in elevating our tourism choices,” Secretary Frasco enthused.
Philippines strengthens foothold within the Japanese market
Cebu’s esteemed recognition on the NEWT Awards displays a burgeoning wave of curiosity from Japanese vacationers within the Philippines. Latest knowledge from Rakuten Journey signifies a exceptional surge in lodging bookings throughout the nation throughout the 2023-2024 vacation season, which soared to 1.82 instances the earlier 12 months’s figures—marking the second-highest development charge on the widely-used Japanese lodge reserving platform.
In a associated spotlight, main Japanese journey firm HIS has positioned Cebu because the seventh most-booked worldwide vacation spot throughout the festive New Yr interval. Moreover, the island has impressively secured the fifth spot within the “Fast Development” class, showcasing a hanging 136.8% enhance in bookings year-on-year. This surge emphasizes Cebu’s rising attraction and solidifies its standing as a must-visit vacation spot for vacationers from Japan.
“Japan has at all times been a significant companion in our tourism development, and this award reaffirms the rising curiosity of Japanese vacationers in our locations. By strategic collaborations with Japanese journey companies and strengthened advertising efforts, we proceed to raise the Philippines as a best choice for worldwide vacationers,” added the Tourism Chief.
The Division of Tourism (DOT) credit this exceptional development to its dynamic ‘Love the Philippines’ promotional marketing campaign in Japan, which contains a collection of impactful advertising initiatives. Notably, the fan assembly with famend Japanese movie star Alan Shirahama generated important buzz, whereas an intensive familiarization journey for Japanese media and influencers allowed contributors to expertise the sweetness and tradition of the Philippines firsthand. Moreover, the Division’s strategic partnerships with main Japanese journey companies have been instrumental in enhancing consciousness and positioning the Philippines as a premier journey vacation spot, fascinating the curiosity of potential vacationers throughout Japan.
Japan: A key tourism marketplace for the Philippines
Japan continues to be a significant contributor to the Philippine tourism panorama, securing its place as one of many largest supply markets. It ranks third general, following South Korea and the USA. In 2024, the attract of the Philippines attracted a powerful surge in Japanese guests, with arrivals hovering by 22.84%. This exceptional enhance introduced the overall variety of Japanese vacationers to a noteworthy 444,528, highlighting the enduring attraction of the archipelago’s beautiful landscapes, wealthy tradition, and heat hospitality.
“The Division of Tourism stays steadfast in its dedication to bringing extra guests to our shores, guaranteeing that the Philippines is not only a journey choice however a top-of-mind vacation spot. With Cebu’s sturdy efficiency within the Japanese market, we’re impressed to additional develop our promotions and tourism growth efforts,” Secretary Frasco emphasised.
Constructing on the enduring enthusiasm generated by the ‘Love the Philippines’ marketing campaign, the Division of Tourism (DOT) is amplifying its initiatives to entice an rising variety of Japanese vacationers. This strategic focus goals not solely to welcome vacationers from Japan but in addition to broaden the Philippines’ presence in important world markets, showcasing the nation’s vibrant tradition and beautiful pure landscapes.
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