Expertise the Genuine Delicacies of Vigan with Coca-Cola Foodmarks
Vigan Metropolis, Philippines – Bagnet, pakbet, sinanglao, empanada, Vigan longganisa—actually Ilocano dishes that one can savor when visiting the ancestral house-laden, centuries-old cobblestone streets of Vigan, Ilocos Sur. This tapestry of wealthy historical past, cultural treasures, and culinary heritage made the UNESCO-inscribed metropolis the following cease of Coca-Cola Foodmarks, the soda model’s marketing campaign that honors iconic meals landmarks worldwide.
Vigan Metropolis Tourism and Coca-Cola Philippines officers throughout the launch of Foodmarks Vigan
The worldwide marketing campaign to this point has directed the highlight in the direction of the prime meals hubs of New York, Brazil, India, Thailand, China and the Philippines.
Following Iloilo Metropolis, which just lately discovered its prestigious spot in UNESCO’s listing of Inventive Metropolis of Gastronomy, and the Binondo district in Manila, the world’s oldest Chinatown and a well-liked meals crawl venue within the capital, the marketing campaign went to Vigan, changing into the third Foodmark metropolis within the Philippines and the primary in Northern Luzon area.
“Vigan is greater than only a UNESCO World Heritage Website. It’s a residing testomony to the harmonious mixing of Filipino, Spanish, Chinese language and indigenous influences… that continues to encourage and delight guests from across the globe. And on the middle of this vibrant heritage is meals, a common language that brings individuals collectively,” mentioned Joan Gutierrez in her message on behalf of Vigan Metropolis LGU.
“It’s due to this fact becoming that Coca-Cola Foodmarks is being launched right here within the metropolis that has mastered the artwork of taste and hospitality,” she added.
The town authorities of Vigan and Coca-Cola Philippines inked a partnership to usher in the listing of diners the place metropolis guests can expertise Vigan’s distinctive dishes, which are sometimes paired and complemented with an ice-cold glass of Coca-Cola’s equally timeless flagship drink.
“Coca-Cola has at all times been a drink, a logo of connection, celebrations, and shared moments, and immediately, it turns into a companion in preserving and selling the flavors of Vigan,” Gutierrez mentioned, underscoring the collaboration.
Round 30 cafes and eating places had been acknowledged as Vigan’s culinary landmarks, which symbolize the town’s beloved dishes, each fashionable and conventional. Most of those diners are within the heritage village, housed inside its rows of repurposed historic buildings, whereas a couple of are positioned in barangays past the poblacion and so far as the neighboring Caoayan municipality.
Discovering these Foodmark eating places is simple. The storefronts are embellished with wood planks with embossed names of the restaurant and the Coca-Cola Foodmarks brand—leave-behind installations that match the aesthetics of the town’s bahay-na-bato.
Coca-Cola Foodmarks Vigan formally kicked off with a brief program and luncheon at Cafe Evelyn, one of many eating places positioned alongside the historic Calle Crisologo. Members of the media, metropolis tourism workers and Coca-Cola Philippines officers within the area attended the launching.
Additionally current on the occasion are the Foodmark restaurant house owners, whom Josh Montañez, Coca-Cola Philippines Franchise Supervisor for Northern Luzon, described in his opening remarks because the pillars of Vigan’s culinary scene.
Greater than celebrating the town’s heritage websites, distinctive delicacies and the enjoyment of consuming collectively, the Foodmarks initiative additionally shines the highlight on the tales, traditions and laborious work behind each dish. It’s about empowering native cooks, entrepreneurs and culinary artisans to showcase their expertise to the world.
“Our imaginative and prescient is to rework extra native meals hubs into world landmarks, sharing the wealthy flavors of Filipino delicacies with the world. From Vigan’s iconic dishes to different regional specialties, we wish each nook of the Philippines to shine on the worldwide stage,” mentioned Montañez.
From the completely different traditions in meals preparation, style preferences, consuming practices, to the native elements distinctive to every area, the Philippine islands supply a various gastronomical expertise. The Coca-Cola Foodmarks doesn’t cease in Vigan as a result of the nation has a lot in retailer for each one’s urge for food. And that’s one thing to sit up for in your subsequent journey.
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Learn: Final Checklist of the Finest Resorts in Vigan, Ilocos Sur
