Asia’s Better of Finest Awards: Recognizing Excellence in Asia
MANILA, PHILIPPINES – The Philippine Division of Tourism (DOT) introduced on Tuesday (September 24) that the nation has secured three nominations on the Asia Better of Finest Awards, a worldwide program that acknowledges excellent achievements and excellence throughout a variety of industries in Asia, with a specific concentrate on journey and tourism.
Vacationer Help Name Middle
The DOT obtained nominations within the following classes: Finest Advertising Marketing campaign for the “Love the Philippines” nation branding, Finest in Service – Buyer Assist for the DOT’s Vacationer Help Name Middle, and Tourism Secretary Christina Garcia Frasco for the Finest Girl Chief award.
Tourism Secretary Frasco expressed her gratitude for the nominations, saying, “The Philippines is actually blessed with pure magnificence, from our majestic landscapes to our wealthy cultural heritage, and a very powerful of all—our individuals. It’s our mission to make sure that the world sees and experiences these treasures. These nominations replicate the arduous work of all the tourism business in selling our nation and enhancing the general vacationer expertise guided by the directive of President Ferdinand Marcos, Jr.”
Spreading “Love The Philippines” Marketing campaign
Launched in June 2023, the “Love the Philippines” marketing campaign, nominated for Finest Advertising Marketing campaign, reintroduces the nation to the worldwide tourism market by emphasizing its distinctive appeal, grace, and hospitality. Constructed on 4 pillars, the marketing campaign highlights the Philippines’ biodiversity as one in every of 18 mega-diverse nations, its breathtaking pure landscapes, vibrant festivals, and wealthy culinary traditions.
“The ‘Love the Philippines’ initiative tells the story of our nation’s coronary heart. It’s a method of showcasing our individuals’s heat, our nation’s pure wonders, and the deep cultural historical past embedded in our festivals and delicacies. We wish each customer to go away with a bit of the Philippines of their coronary heart,” Secretary Frasco enthused.
The marketing campaign has garnered widespread help from each the federal government and personal sectors. Inside 24 hours of its launch, social media sentiment monitoring device Sprinklr recorded over 59.1 million constructive reactions. The marketing campaign continues its worldwide activations throughout key markets and territories, whereas regional rollouts inside the Philippines have seen robust collaboration with native governments and tourism stakeholders, making certain a unified and cohesive promotion and adoptation of the model.
Service at its Finest: the Vacationer Help Name Middle
The DOT’s Vacationer Help Name Middle (TACC), nominated for Finest in Service – Buyer Assist, is a vital a part of the federal government’s efforts to revitalize the tourism business. This 24/7 multi-platform hotline gives real-time travel-related info, emergency help, and help to each native and worldwide vacationers.
“Our dedication to hospitality begins lengthy earlier than a vacationer units foot within the Philippines,” mentioned Secretary Frasco. “By way of the Vacationer Help Name Middle, we be sure that guests obtain the steering and assist they want at each stage of their journey, from planning to their return house,” she added.
As of September 22, 2024, the TACC has dealt with greater than 10,000 inquiries by varied platforms reminiscent of electronic mail, voice calls, reside chat, and social media, with the vast majority of inquiries coming from the Philippines, adopted by america and India.
Since its inception, the TACC has maintained a median buyer satisfaction ranking of 84% in post-service surveys, demonstrating its constant dedication to offering distinctive help and repair.
Trailblazing Management: Secretary Frasco Amongst Asia’s Prime Ladies Leaders
The third nomination celebrates Tourism Secretary Christina Garcia Frasco as one of many main ladies in Asia, nominated for the Finest Girl Chief award. Beneath her management, the DOT has persistently been acknowledged as one of the trusted authorities companies within the Philippines. For the interval of July 1-10, 2024, Secretary Frasco obtained a 90% job efficiency ranking amongst cupboard officers, in line with a survey carried out by the RP-Mission and Growth Basis.
In her service as Tourism Secretary, she spearheaded key initiatives together with the institution of the award-winning Vacationer Relaxation Areas, the nominated TACC, the Philippines Hop-On Hop-Off, and the improved Journey Philippines cell software, amongst a number of different transformational efforts.
“We’re reworking Philippine tourism into an inclusive, sustainable, and globally aggressive business,” Frasco famous. “Our objective shouldn’t be solely to advertise our nation’s prime locations but additionally to develop rising places, making our tourism choices accessible and satisfying for every kind of vacationers.”
Secretary Frasco’s administration additionally continues to champion the growth of dive tourism and provoke important infrastructure enhancements throughout the nation, significantly in airports and seaports, to additional enhance tourism accessibility. The 2023-2028 Nationwide Tourism Growth Plan, which she spearheaded and was permitted by President Ferdinand R. Marcos Jr is a complete roadmap geared toward reworking the Philippines right into a tourism powerhouse in Asia.
Casting Your Vote: Supporting the Philippines
Assist the Philippines by casting your vote for the Asia Better of Finest Awards by the official web site or by scanning the supplied QR code. Voting stays open till September 30, 2024.
The Asia Better of Finest Awards is organized by Golden Tree Occasions in Dubai, U.A.E. as a part of the World Better of Finest Awards program, which celebrates excellent achievements throughout varied industries and areas.
Winners can be revealed on the gala ceremony on November 9, 2024, at The Westin Dubai Mina Seyahi Seaside Resort & Marina.
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